Episode #86: Top 5 Tips for Advertising Your Board Game

We give you our top 5 tips for advertising your board game and how to learn which sources are best for you and your game. This is a little more focused on ads for a Kickstarter campaign, but is applicable to any type of advertising for a board game.

References:

Thanks to Mark Edwards for editing this!

Audio Direct Link:
http://traffic.libsyn.com/theforbiddenlimb/BGBP086.mp3

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Episode #82: Top 5 Ways to Build a Crowd for Your Game

When you’re trying to build up a crowd for your game before Kickstarter or to build your resume for selling your game to a publisher, there are a lot of places to put your time and money, but some are better than others.

5. Create a Facebook page or group

4. Build/support your local gaming community

3. Use other’s crowds by getting your game to reviewers and other influencers

2. Send infrequent newsletters

1.Create a landing page and funnel people to it through flyers, ads, social media, and everywhere

Audio Direct Link: http://traffic.libsyn.com/theforbiddenlimb/BGBP082.mp3

Are Pledge Managers Worth It?

Today’s episode covers an important behind-the-scenes part of being a Kickstarter creator. We dig into how CrowdOx works and use it as a vehicle to discuss some topics on how a pledge manager can and should be used on a campaign.

http://traffic.libsyn.com/theforbiddenlimb/BGBP068.mp3

Topics:

  • Paypal processors and freezes
  • How is CrowdOx different than competitors
  • Charging shipping through PM
  • Selling old catalog of games
  • Tip jars
  • Customer data and security breeches

 

References:

Trapped in a Room with Juliana Patel and Ariel Rubin

Richard interviews Juliana Patel and Ariel Rubin who created the extremely successful Escape Room in a Box: The Werewolf Experiment that is now being published by Mattel. He learns all their secrets from their 2,000+ backer debut campaign! Some specific topics:

  • Partnering with Mattel
  • Escape room game opportunities
  • Replaying escape room games
  • Playtesting an escape room game
  • Creating the puzzles
  • Lessons learned from the Kickstarter campaign
  • Finding your audience

Audio/Podcast Version: http://traffic.libsyn.com/theforbiddenlimb/BGBP064.mp3

 

References

Am I a Jerk if I Don’t Back My Friend’s Kickstarter Campaign?

If you’re listening to this podcast, there’s a good chance you know someone personally who has launched a Kickstarter campaign. Did you feel obligated to back it? We try to break down this social etiquette around the subject in this episode.

Audio Link: http://traffic.libsyn.com/theforbiddenlimb/BGBP060.mp3

Running Your Board Game Kickstarter at Gen Con 2016

Tips for running your Kickstarter campaign in this condensed version of a Gen Con 2016 panel!

Panelists: JT Smith, Zachary Strebeck, Jeremy Commandeur, and Brian Henk

We discuss:

– #1 Mistakes
– Kickstarter as a Business
– Stretch Goals
– Crowd Building
– Page Layout
– Reward Levels
– Naming Something vs. Image in Game
– Rules on Page
– Setting Goals

Audio/Podcast: http://traffic.libsyn.com/theforbiddenlimb/BGBP045.mp3

Resources

Finding Art For Your Prototype

The Forbidden Limb debuts on The Dice Tower Network with tips on finding art for your prototype.

Audio/Podcast: http://traffic.libsyn.com/theforbiddenlimb/FLP016.mp3

Links mentioned: