We give you our top 5 tips for advertising your board game and how to learn which sources are best for you and your game. This is a little more focused on ads for a Kickstarter campaign, but is applicable to any type of advertising for a board game.
When you’re trying to build up a crowd for your game before Kickstarter or to build your resume for selling your game to a publisher, there are a lot of places to put your time and money, but some are better than others.
5. Create a Facebook page or group
4. Build/support your local gaming community
3. Use other’s crowds by getting your game to reviewers and other influencers
2. Send infrequent newsletters
1.Create a landing page and funnel people to it through flyers, ads, social media, and everywhere
Jeremy and Brian cover the top 5 things that are most commonly wrong with a pitch a game designer gives to a publisher. If you’re a designer, you’ll probably find something in here that you can use to improve your next pitch.
Thanks to Mark Edwards for editing this and adding the intro/outro!
When you’ve been working on a design for a while and you’re not sure if there’s enough there to keep going with it, we have some signs that it might be time to give up on it. If you want a spoiler, the signs are:
5) No market opportunity 4) Design colleagues don’t ask about the status or encourage you to keep working on it 3) Too long to play/too long to explain the rules 2) Not fun enough (playtesters don’t ask to play again) 1) No hook or the hook is not good enough
We go over the top 5 reasons to theme your prototype and some discussion around them. If you want to have them spoiled, here are some of our notes on each one:
5) Theme makes it easier to learn your game. It drive cohesion, direction, and rules comprehension.
4) Some publishers really care about theme (like Brian) so you’ll get more opportunities if your game has one. You’ll get in the door. Theme sells better than math. Games are an experience, and theme tells your story.
3) A themed games is more interesting to players so you’ll get more playtesters. It shows your playtesters that you respect their time and level of enjoyment.
2) Save the publisher time by showing them it is complete. A game with no theme isn’t done yet and they would usually not do that work if they can avoid it. Once you’re in the door, you’re more likely to stay there.
1) Theme is part of the design. Why are we even talking about them as if they are independent parts?
Today Brian interviews Erik Dahlman of Albino Dragon about the convention services he offers where his team will demo your game at his booth at various conventions throughout the year. You can get the exposure that conventions offer without the million headaches of actually doing it. To get more information from Erik, email CONVENTIONS@ALBINODRAGON.COM.