Episode #82: Top 5 Ways to Build a Crowd for Your Game

When you’re trying to build up a crowd for your game before Kickstarter or to build your resume for selling your game to a publisher, there are a lot of places to put your time and money, but some are better than others.

5. Create a Facebook page or group

4. Build/support your local gaming community

3. Use other’s crowds by getting your game to reviewers and other influencers

2. Send infrequent newsletters

1.Create a landing page and funnel people to it through flyers, ads, social media, and everywhere

Audio Direct Link: http://traffic.libsyn.com/theforbiddenlimb/BGBP082.mp3

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Episode #81: Top 5 Tips for Managing Your Day Job and Hobby Business

Jeremy and Brian give some tips for how you can better manage your day job and hobby board game business.

Resources:

Edited by: Mark Edwards

Audio Direct Link: http://traffic.libsyn.com/theforbiddenlimb/BGBP081.mp3

Episode #75: Your Kickstarter Funding Goal, Stretch Goals, and Updates

Listen Here: http://traffic.libsyn.com/theforbiddenlimb/BGBP075.mp3

In this podcast episode, we cover different methods for setting your Kickstarter funding goal, your stretch goals, how many updates to send during the campaign, and we talk about Richard’s holy grail Star Trek cat game.

Episode #72: Gaming with Edo on Overworld Games Experiments

Ed Baraf sits down with Brian Henk to discuss the history of experiments tried at Overworld Games, such as using IPs or releasing a game outside of Kickstarter — and how games have done in terms of profitability and copies sold. Going through what went well and what didn’t may give other creators some insight into what they should and should not do.

Audio Version: http://traffic.libsyn.com/theforbiddenlimb/edo_interview.mp3

 

Episode #71: Saving a Failing Kickstarter Campaign

Podcast/Audio: http://traffic.libsyn.com/theforbiddenlimb/BGBP071.mp3

Today we talk about how to figure out why your Kickstarter campaign is failing and how to fix it.

Brian’s magic recipe for a successful campaign:

  1. A page that converts visitors into backers
  2. Get backers to your page

Converting: The video, explaining the hook, providing the content people really want to see

Getting Visitors: Social media ads, building your crowd before launch, connecting with influencers, creating awareness during the campaign

Are Pledge Managers Worth It?

Today’s episode covers an important behind-the-scenes part of being a Kickstarter creator. We dig into how CrowdOx works and use it as a vehicle to discuss some topics on how a pledge manager can and should be used on a campaign.

http://traffic.libsyn.com/theforbiddenlimb/BGBP068.mp3

Topics:

  • Paypal processors and freezes
  • How is CrowdOx different than competitors
  • Charging shipping through PM
  • Selling old catalog of games
  • Tip jars
  • Customer data and security breeches

 

References:

Trapped in a Room with Juliana Patel and Ariel Rubin

Richard interviews Juliana Patel and Ariel Rubin who created the extremely successful Escape Room in a Box: The Werewolf Experiment that is now being published by Mattel. He learns all their secrets from their 2,000+ backer debut campaign! Some specific topics:

  • Partnering with Mattel
  • Escape room game opportunities
  • Replaying escape room games
  • Playtesting an escape room game
  • Creating the puzzles
  • Lessons learned from the Kickstarter campaign
  • Finding your audience

Audio/Podcast Version: http://traffic.libsyn.com/theforbiddenlimb/BGBP064.mp3

 

References