In this podcast episode, we cover different methods for setting your Kickstarter funding goal, your stretch goals, how many updates to send during the campaign, and we talk about Richard’s holy grail Star Trek cat game.
Ed Baraf sits down with Brian Henk to discuss the history of experiments tried at Overworld Games, such as using IPs or releasing a game outside of Kickstarter — and how games have done in terms of profitability and copies sold. Going through what went well and what didn’t may give other creators some insight into what they should and should not do.
Audio Version: http://traffic.libsyn.com/theforbiddenlimb/edo_interview.mp3
Today we talk about how to figure out why your Kickstarter campaign is failing and how to fix it.
Brian’s magic recipe for a successful campaign:
- A page that converts visitors into backers
- Get backers to your page
Converting: The video, explaining the hook, providing the content people really want to see
Getting Visitors: Social media ads, building your crowd before launch, connecting with influencers, creating awareness during the campaign
Today’s episode covers an important behind-the-scenes part of being a Kickstarter creator. We dig into how CrowdOx works and use it as a vehicle to discuss some topics on how a pledge manager can and should be used on a campaign.
- Paypal processors and freezes
- How is CrowdOx different than competitors
- Charging shipping through PM
- Selling old catalog of games
- Tip jars
- Customer data and security breeches
Richard interviews Juliana Patel and Ariel Rubin who created the extremely successful Escape Room in a Box: The Werewolf Experiment that is now being published by Mattel. He learns all their secrets from their 2,000+ backer debut campaign! Some specific topics:
- Partnering with Mattel
- Escape room game opportunities
- Replaying escape room games
- Playtesting an escape room game
- Creating the puzzles
- Lessons learned from the Kickstarter campaign
- Finding your audience
Audio/Podcast Version: http://traffic.libsyn.com/theforbiddenlimb/BGBP064.mp3
- Escape Room in a Box: The Werewolf Experiment Kickstarter Campaign – https://www.kickstarter.com/projects/361817408/escape-room-in-a-box-the-werewolf-experiment
If you’re listening to this podcast, there’s a good chance you know someone personally who has launched a Kickstarter campaign. Did you feel obligated to back it? We try to break down this social etiquette around the subject in this episode.
Today we talk about social media and how we should use this in the board game industry. Specifically, here are some of the questions and topics:
- How should a game designer use social media?
- Which social media platforms should a game designer be using?
- How should a game publisher use social media?
- Which platforms should they use?
- Using social media as a phone book or for ease of contacting.
- What’s the wrong way to use social media?
- Are there other less traditional social media platforms we should be using?
- Are there any tools that help you more easily manage your social media accounts?
- Us on Twitter: Jeremy, Richard, Brian
- Us on Facebook: Overworld Games
- Us on Instagram: Jeremy, Overworld Games