Today we talk about how to figure out why your Kickstarter campaign is failing and how to fix it.
Brian’s magic recipe for a successful campaign:
- A page that converts visitors into backers
- Get backers to your page
Converting: The video, explaining the hook, providing the content people really want to see
Getting Visitors: Social media ads, building your crowd before launch, connecting with influencers, creating awareness during the campaign
Today’s episode covers an important behind-the-scenes part of being a Kickstarter creator. We dig into how CrowdOx works and use it as a vehicle to discuss some topics on how a pledge manager can and should be used on a campaign.
- Paypal processors and freezes
- How is CrowdOx different than competitors
- Charging shipping through PM
- Selling old catalog of games
- Tip jars
- Customer data and security breeches
Richard interviews Juliana Patel and Ariel Rubin who created the extremely successful Escape Room in a Box: The Werewolf Experiment that is now being published by Mattel. He learns all their secrets from their 2,000+ backer debut campaign! Some specific topics:
- Partnering with Mattel
- Escape room game opportunities
- Replaying escape room games
- Playtesting an escape room game
- Creating the puzzles
- Lessons learned from the Kickstarter campaign
- Finding your audience
Audio/Podcast Version: http://traffic.libsyn.com/theforbiddenlimb/BGBP064.mp3
If you’re listening to this podcast, there’s a good chance you know someone personally who has launched a Kickstarter campaign. Did you feel obligated to back it? We try to break down this social etiquette around the subject in this episode.
Audio Link: http://traffic.libsyn.com/theforbiddenlimb/BGBP060.mp3
Today we talk about social media and how we should use this in the board game industry. Specifically, here are some of the questions and topics:
- How should a game designer use social media?
- Which social media platforms should a game designer be using?
- How should a game publisher use social media?
- Which platforms should they use?
- Using social media as a phone book or for ease of contacting.
- What’s the wrong way to use social media?
- Are there other less traditional social media platforms we should be using?
- Are there any tools that help you more easily manage your social media accounts?
How-to-play videos are used more and more for designers to show potential publishers or playtesters their game and publishers after a game has been released to teach customers how to play them. This satirical episode gives tips on how NOT to make a how-to-play video. Here’s the gist of the tips we cover:
- Prepare so you can keep it concise.
- Keep it short. You don’t need to say every corner case, but make sure to cover any confusing ones.
- Use consistent terminology.
- Use at least two camera angles so it’s not just a talking head.
- Layer in photos to help make your point and show examples.
- Lighting is important! Light up your face with multiple lights at different angles so there are no shadows. (3-point lighting)
- Light up your components to show them too, but with not glare. Don’t use sleeves if they add glare.
- Use a microphone close to you for clear and consistent audio. Clean the audio afterwards.
- Make it easy to find the video online.
Audio Version: http://traffic.libsyn.com/theforbiddenlimb/BGBP054.mp3
Tips for running your Kickstarter campaign in this condensed version of a Gen Con 2016 panel!
Panelists: JT Smith, Zachary Strebeck, Jeremy Commandeur, and Brian Henk
– #1 Mistakes
– Kickstarter as a Business
– Stretch Goals
– Crowd Building
– Page Layout
– Reward Levels
– Naming Something vs. Image in Game
– Rules on Page
– Setting Goals