How Should You Be Using Social Media?

Today we talk about social media and how we should use this in the board game industry. Specifically, here are some of the questions and topics:

  • How should a game designer use social media?
  • Which social media platforms should a game designer be using?
  • How should a game publisher use social media?
  • Which platforms should they use?
  • Using social media as a phone book or for ease of contacting.
  • What’s the wrong way to use social media?
  • Are there other less traditional social media platforms we should be using?
  • Are there any tools that help you more easily manage your social media accounts?

Podcast/Audio: http://traffic.libsyn.com/theforbiddenlimb/BGBP058.mp3

Resources:

 

How (Not) to Make a How to Play Video

How-to-play videos are used more and more for designers to show potential publishers or playtesters their game and publishers after a game has been released to teach customers how to play them. This satirical episode gives tips on how NOT to make a how-to-play video. Here’s the gist of the tips we cover:

  • Prepare so you can keep it concise.
  • Keep it short. You don’t need to say every corner case, but make sure to cover any confusing ones.
  • Use consistent terminology.
  • Use at least two camera angles so it’s not just a talking head.
  • Layer in photos to help make your point and show examples.
  • Lighting is important! Light up your face with multiple lights at different angles so there are no shadows. (3-point lighting)
  • Light up your components to show them too, but with not glare. Don’t use sleeves if they add glare.
  • Use a microphone close to you for clear and consistent audio. Clean the audio afterwards.
  • Make it easy to find the video online.

Audio Version: http://traffic.libsyn.com/theforbiddenlimb/BGBP054.mp3

 

 

Running Your Board Game Kickstarter at Gen Con 2016

Tips for running your Kickstarter campaign in this condensed version of a Gen Con 2016 panel!

Panelists: JT Smith, Zachary Strebeck, Jeremy Commandeur, and Brian Henk

We discuss:

– #1 Mistakes
– Kickstarter as a Business
– Stretch Goals
– Crowd Building
– Page Layout
– Reward Levels
– Naming Something vs. Image in Game
– Rules on Page
– Setting Goals

Audio/Podcast: http://traffic.libsyn.com/theforbiddenlimb/BGBP045.mp3

Resources

Production Schedules

In this episode, we discuss the life of a game, particularly with a crowd-funded game. We go through the schedule from start to finish and a high-level of everything in between! Specifically, we hit on these points:

  • Make sure design is finished
  • The major steps include:
    •     Art
    •     Manufacturing and Proofing
    •     Kickstarter Prep
    •     Review Copies
    •     Informing Retailers
    •     Shipping and Fulfillment
  • Art takes longer than expected
  • Break down EVERY task and element
  • The order of the tasks matters
  • Run aspects by outside eyes
  • Where can we find an in-depth description of the process?
  • What task management tools are available?
  • What is the overall timeline?

Audio/Podcast Version: http://traffic.libsyn.com/theforbiddenlimb/BGBP040.mp3

Reasons for Backing a Crowdfunding Campaign

Why should a prospective crowd-funding backer contribute to a campaign? Why not wait for the game to come out? We talk about our experience and lessons learned as
we cover these topics:

  • Get a lower price
  • Make a better game/exclusives
  • Be a part of the process
  • Get the game early
  • Inside information
  • Back before you make your own campaign

Podcast: http://traffic.libsyn.com/theforbiddenlimb/FLP030.mp3

References:

 

Crowd-funding Marketing with Chris Reynolds

Learn Chris Reynolds’ secrets to laying out your crowd-funding page to give potential backers what they want to see and read. He also gives some tips on general marketing of a board game so come have a listen!

Podcast: http://traffic.libsyn.com/theforbiddenlimb/reynolds_interview.mp3

Send from China

This is all about the fulfillment company called Send from China. We describe this service from a first-hand perspective covering these topics:

– What is Send from China?
– Why might I use it?
– What are some potential pitfalls?
– Timelines
– User Interface
– Costs
– Payment Options
– Shipping Calculator
– Currency Conversion
– Packaging Options
– EU/AU/CA Friendly
– Customer Service

Podcast Version: http://traffic.libsyn.com/theforbiddenlimb/FLP028.mp3

 

Resources
http://www.sendfromchina.com/ – The SFC website.