Episode #75: Your Kickstarter Funding Goal, Stretch Goals, and Updates

Listen Here: http://traffic.libsyn.com/theforbiddenlimb/BGBP075.mp3

In this podcast episode, we cover different methods for setting your Kickstarter funding goal, your stretch goals, how many updates to send during the campaign, and we talk about Richard’s holy grail Star Trek cat game.

Advertisements

Are Pledge Managers Worth It?

Today’s episode covers an important behind-the-scenes part of being a Kickstarter creator. We dig into how CrowdOx works and use it as a vehicle to discuss some topics on how a pledge manager can and should be used on a campaign.

http://traffic.libsyn.com/theforbiddenlimb/BGBP068.mp3

Topics:

  • Paypal processors and freezes
  • How is CrowdOx different than competitors
  • Charging shipping through PM
  • Selling old catalog of games
  • Tip jars
  • Customer data and security breeches

 

References:

Trapped in a Room with Juliana Patel and Ariel Rubin

Richard interviews Juliana Patel and Ariel Rubin who created the extremely successful Escape Room in a Box: The Werewolf Experiment that is now being published by Mattel. He learns all their secrets from their 2,000+ backer debut campaign! Some specific topics:

  • Partnering with Mattel
  • Escape room game opportunities
  • Replaying escape room games
  • Playtesting an escape room game
  • Creating the puzzles
  • Lessons learned from the Kickstarter campaign
  • Finding your audience

Audio/Podcast Version: http://traffic.libsyn.com/theforbiddenlimb/BGBP064.mp3

 

References

Total Recall Post Mortem

We talk generally about publishing licensed games and specifically about the unsuccessful Total Recall Kickstarter campaign.

  • Why didn’t it fund?
  • What did you do differently?
  • Likeness rights 101
  • Timing releases in a line of games
  • Hidden costs of doing a licensed game
  • Liability insurance
  • The costs of agreeing to release dates
  • Should you create a licensed game?
  • Publishing outside of Kickstarter

Podcast Audiohttp://traffic.libsyn.com/theforbiddenlimb/BGBP062.mp3

References

Total Recall Kickstarter Campaignhttps://www.kickstarter.com/projects/overworldgames/total-recall-the-official-tabletop-game

 

Am I a Jerk if I Don’t Back My Friend’s Kickstarter Campaign?

If you’re listening to this podcast, there’s a good chance you know someone personally who has launched a Kickstarter campaign. Did you feel obligated to back it? We try to break down this social etiquette around the subject in this episode.

Audio Link: http://traffic.libsyn.com/theforbiddenlimb/BGBP060.mp3

Production Schedules

In this episode, we discuss the life of a game, particularly with a crowd-funded game. We go through the schedule from start to finish and a high-level of everything in between! Specifically, we hit on these points:

  • Make sure design is finished
  • The major steps include:
    •     Art
    •     Manufacturing and Proofing
    •     Kickstarter Prep
    •     Review Copies
    •     Informing Retailers
    •     Shipping and Fulfillment
  • Art takes longer than expected
  • Break down EVERY task and element
  • The order of the tasks matters
  • Run aspects by outside eyes
  • Where can we find an in-depth description of the process?
  • What task management tools are available?
  • What is the overall timeline?

Audio/Podcast Version: http://traffic.libsyn.com/theforbiddenlimb/BGBP040.mp3

Reasons for Backing a Crowdfunding Campaign

Why should a prospective crowd-funding backer contribute to a campaign? Why not wait for the game to come out? We talk about our experience and lessons learned as
we cover these topics:

  • Get a lower price
  • Make a better game/exclusives
  • Be a part of the process
  • Get the game early
  • Inside information
  • Back before you make your own campaign

Podcast: http://traffic.libsyn.com/theforbiddenlimb/FLP030.mp3

References: