Episode #86: Top 5 Tips for Advertising Your Board Game

We give you our top 5 tips for advertising your board game and how to learn which sources are best for you and your game. This is a little more focused on ads for a Kickstarter campaign, but is applicable to any type of advertising for a board game.

References:

Thanks to Mark Edwards for editing this!

Audio Direct Link:
http://traffic.libsyn.com/theforbiddenlimb/BGBP086.mp3

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Episode #82: Top 5 Ways to Build a Crowd for Your Game

When you’re trying to build up a crowd for your game before Kickstarter or to build your resume for selling your game to a publisher, there are a lot of places to put your time and money, but some are better than others.

5. Create a Facebook page or group

4. Build/support your local gaming community

3. Use other’s crowds by getting your game to reviewers and other influencers

2. Send infrequent newsletters

1.Create a landing page and funnel people to it through flyers, ads, social media, and everywhere

Audio Direct Link: http://traffic.libsyn.com/theforbiddenlimb/BGBP082.mp3

Episode #81: Top 5 Tips for Managing Your Day Job and Hobby Business

Jeremy and Brian give some tips for how you can better manage your day job and hobby board game business.

Resources:

Edited by: Mark Edwards

Audio Direct Link: http://traffic.libsyn.com/theforbiddenlimb/BGBP081.mp3

Episode #75: Your Kickstarter Funding Goal, Stretch Goals, and Updates

Listen Here: http://traffic.libsyn.com/theforbiddenlimb/BGBP075.mp3

In this podcast episode, we cover different methods for setting your Kickstarter funding goal, your stretch goals, how many updates to send during the campaign, and we talk about Richard’s holy grail Star Trek cat game.

Are Pledge Managers Worth It?

Today’s episode covers an important behind-the-scenes part of being a Kickstarter creator. We dig into how CrowdOx works and use it as a vehicle to discuss some topics on how a pledge manager can and should be used on a campaign.

http://traffic.libsyn.com/theforbiddenlimb/BGBP068.mp3

Topics:

  • Paypal processors and freezes
  • How is CrowdOx different than competitors
  • Charging shipping through PM
  • Selling old catalog of games
  • Tip jars
  • Customer data and security breeches

 

References:

Trapped in a Room with Juliana Patel and Ariel Rubin

Richard interviews Juliana Patel and Ariel Rubin who created the extremely successful Escape Room in a Box: The Werewolf Experiment that is now being published by Mattel. He learns all their secrets from their 2,000+ backer debut campaign! Some specific topics:

  • Partnering with Mattel
  • Escape room game opportunities
  • Replaying escape room games
  • Playtesting an escape room game
  • Creating the puzzles
  • Lessons learned from the Kickstarter campaign
  • Finding your audience

Audio/Podcast Version: http://traffic.libsyn.com/theforbiddenlimb/BGBP064.mp3

 

References

Total Recall Post Mortem

We talk generally about publishing licensed games and specifically about the unsuccessful Total Recall Kickstarter campaign.

  • Why didn’t it fund?
  • What did you do differently?
  • Likeness rights 101
  • Timing releases in a line of games
  • Hidden costs of doing a licensed game
  • Liability insurance
  • The costs of agreeing to release dates
  • Should you create a licensed game?
  • Publishing outside of Kickstarter

Podcast Audiohttp://traffic.libsyn.com/theforbiddenlimb/BGBP062.mp3

References

Total Recall Kickstarter Campaignhttps://www.kickstarter.com/projects/overworldgames/total-recall-the-official-tabletop-game