Trapped in a Room with Juliana Patel and Ariel Rubin

Richard interviews Juliana Patel and Ariel Rubin who created the extremely successful Escape Room in a Box: The Werewolf Experiment that is now being published by Mattel. He learns all their secrets from their 2,000+ backer debut campaign! Some specific topics:

  • Partnering with Mattel
  • Escape room game opportunities
  • Replaying escape room games
  • Playtesting an escape room game
  • Creating the puzzles
  • Lessons learned from the Kickstarter campaign
  • Finding your audience

Audio/Podcast Version:



The Perfect Box Back

Today, we talk about designing the back of the box. (more topics below)


Topics include:

– Legal Requirements

– Age Limitations

– European CE Mark

– Country & Address

– Barcodes

– Playtime & Number of Players (Learn Time?)

– Restock Code

– Components

– Game or Scenario Description

– Simplified How to Play


– QR Codes

– Other Games

– Learn to Play

– Names

– Designer

– Artist

– Manufacturer

– Sides of Box

Packaging Your Game

Jeremy geeks out on his love of all things box, while Richard explores the dynamics of sleeved vs. unsleeved tabletop game box design and Brian explains his trials and tribulations designing boxes for display and functionality.


  • Box Quality
  • Box Design
  • Box Sizes
  • Custom Game Trays