We give you our top 5 tips for advertising your board game and how to learn which sources are best for you and your game. This is a little more focused on ads for a Kickstarter campaign, but is applicable to any type of advertising for a board game.
How has the board game industry changed in the last 5 years? Brian co-founded Overworld Games about 6 years before this was recorded so it’s also a view of how things have changed between when he started publishing games and now.
Here is the top 5 list we cover in this episode: 5) More games in big box retailers 4) It’s easier to make games 3) Kickstarter explosion 2) Growth of games at conventions 1) Distribution is harder
When you’re trying to build up a crowd for your game before Kickstarter or to build your resume for selling your game to a publisher, there are a lot of places to put your time and money, but some are better than others.
5. Create a Facebook page or group
4. Build/support your local gaming community
3. Use other’s crowds by getting your game to reviewers and other influencers
2. Send infrequent newsletters
1.Create a landing page and funnel people to it through flyers, ads, social media, and everywhere
Jeremy and Brian cover the top 5 things that are most commonly wrong with a pitch a game designer gives to a publisher. If you’re a designer, you’ll probably find something in here that you can use to improve your next pitch.
Thanks to Mark Edwards for editing this and adding the intro/outro!