Jeremy and Brian discuss how we think the board game industry will be impacted by COVID-19. This was recorded in early May of 2020.
Today we talk about designing and publishing games for a particular market. Here are some of the topics/questions we cover:
- What’s a target market?
- Which markets are commonly considered in the board game industry?
- Identifying the market that’s right for your game.
- Should I use elements to my game to fit a particular group of consumers?
- Do publishers have a specific market in mind when they are scouting games?
- How do things like ease of play and length of play factor into a market segment?
- Should I design a game for a specific market?
- Should designers put their target market on their sell sheet?
- Are there specific conventions where you’ll find publishers for specific markets?
We take a stab at predicting how the industry will change in 2017.
- Legacy Games
- Quality Kickstarter Exodus
- Otherwise, Kickstarter Growth Continues
- Will Quality Go Up or Down?
- Company Mergers
- Component Diversification
- “Meeples with a Twist”
- Chipboard Constructs
- Display Games
- Unexpected Components
- Storytelling Games
- Deluxe Editions
- Game Exchange System
- Local Game Stores Evolve
- Increase in Import Games
Do you have a game that you want to get into the magical land of “distribution”? We talk about how to make that happen! Some topics we discuss are:
- What is distribution?
- What is the structure of the market?
- Why go through distribution?
- What profits can one expect?
- Why do retailers like distribution?
- How does one get picked up by a distributor?
- Big consolidators and distributors
- Minimum print sizes