Target Markets

Today we talk about designing and publishing games for a particular market. Here are some of the topics/questions we cover:

  • What’s a target market?
  • Which markets are commonly considered in the board game industry?
  • Identifying the market that’s right for your game.
  • Should I use elements to my game to fit a particular group of consumers?
  • Do publishers have a specific market in mind when they are scouting games?
  • How do things like ease of play and length of play factor into a market segment?
  • Should I design a game for a specific market?
  • Should designers put their target market on their sell sheet?
  • Are there specific conventions where you’ll find publishers for specific markets?

Audio/Podcast: http://traffic.libsyn.com/theforbiddenlimb/BGBP056.mp3

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How to Get Into Distribution

Do you have a game that you want to get into the magical land of “distribution”? We talk about how to make that happen! Some topics we discuss are:

  • What is distribution?
  • What is the structure of the market?
  • Why go through distribution?
  • What profits can one expect?
  • Why do retailers like distribution?
  • How does one get picked up by a distributor?
  • Big consolidators and distributors
  • Minimum print sizes

Audio: http://traffic.libsyn.com/theforbiddenlimb/BGBP038.mp3