When you’re trying to build up a crowd for your game before Kickstarter or to build your resume for selling your game to a publisher, there are a lot of places to put your time and money, but some are better than others.
5. Create a Facebook page or group
4. Build/support your local gaming community
3. Use other’s crowds by getting your game to reviewers and other influencers
2. Send infrequent newsletters
1.Create a landing page and funnel people to it through flyers, ads, social media, and everywhere
Learn Chris Reynolds’ secrets to laying out your crowd-funding page to give potential backers what they want to see and read. He also gives some tips on general marketing of a board game so come have a listen!