How (Not) to Make a How to Play Video

How-to-play videos are used more and more for designers to show potential publishers or playtesters their game and publishers after a game has been released to teach customers how to play them. This satirical episode gives tips on how NOT to make a how-to-play video. Here’s the gist of the tips we cover:

  • Prepare so you can keep it concise.
  • Keep it short. You don’t need to say every corner case, but make sure to cover any confusing ones.
  • Use consistent terminology.
  • Use at least two camera angles so it’s not just a talking head.
  • Layer in photos to help make your point and show examples.
  • Lighting is important! Light up your face with multiple lights at different angles so there are no shadows. (3-point lighting)
  • Light up your components to show them too, but with not glare. Don’t use sleeves if they add glare.
  • Use a microphone close to you for clear and consistent audio. Clean the audio afterwards.
  • Make it easy to find the video online.

Audio Version: http://traffic.libsyn.com/theforbiddenlimb/BGBP054.mp3

 

 

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Running Your Board Game Kickstarter at Gen Con 2016

Tips for running your Kickstarter campaign in this condensed version of a Gen Con 2016 panel!

Panelists: JT Smith, Zachary Strebeck, Jeremy Commandeur, and Brian Henk

We discuss:

– #1 Mistakes
– Kickstarter as a Business
– Stretch Goals
– Crowd Building
– Page Layout
– Reward Levels
– Naming Something vs. Image in Game
– Rules on Page
– Setting Goals

Audio/Podcast: http://traffic.libsyn.com/theforbiddenlimb/BGBP045.mp3

Resources

Production Schedules

In this episode, we discuss the life of a game, particularly with a crowd-funded game. We go through the schedule from start to finish and a high-level of everything in between! Specifically, we hit on these points:

  • Make sure design is finished
  • The major steps include:
    •     Art
    •     Manufacturing and Proofing
    •     Kickstarter Prep
    •     Review Copies
    •     Informing Retailers
    •     Shipping and Fulfillment
  • Art takes longer than expected
  • Break down EVERY task and element
  • The order of the tasks matters
  • Run aspects by outside eyes
  • Where can we find an in-depth description of the process?
  • What task management tools are available?
  • What is the overall timeline?

Audio/Podcast Version: http://traffic.libsyn.com/theforbiddenlimb/BGBP040.mp3

Reasons for Backing a Crowdfunding Campaign

Why should a prospective crowd-funding backer contribute to a campaign? Why not wait for the game to come out? We talk about our experience and lessons learned as
we cover these topics:

  • Get a lower price
  • Make a better game/exclusives
  • Be a part of the process
  • Get the game early
  • Inside information
  • Back before you make your own campaign

Podcast: http://traffic.libsyn.com/theforbiddenlimb/FLP030.mp3

References:

 

Crowd-funding Marketing with Chris Reynolds

Learn Chris Reynolds’ secrets to laying out your crowd-funding page to give potential backers what they want to see and read. He also gives some tips on general marketing of a board game so come have a listen!

Podcast: http://traffic.libsyn.com/theforbiddenlimb/reynolds_interview.mp3

Send from China

This is all about the fulfillment company called Send from China. We describe this service from a first-hand perspective covering these topics:

– What is Send from China?
– Why might I use it?
– What are some potential pitfalls?
– Timelines
– User Interface
– Costs
– Payment Options
– Shipping Calculator
– Currency Conversion
– Packaging Options
– EU/AU/CA Friendly
– Customer Service

Podcast Version: http://traffic.libsyn.com/theforbiddenlimb/FLP028.mp3

 

Resources
http://www.sendfromchina.com/ – The SFC website.

Behind the Scenes of Bombers and Traitors

See a behind the scenes perspective of a Kickstarter campaign from Brian. The Bombers and Traitors expansion of Good Cop Bad Cop campaign ended just a couple of weeks ago and we go through all the data. Jeremy adds his backing preferences and Richard asks some clarifying questions.

Podcast/Audio Version: http://traffic.libsyn.com/theforbiddenlimb/FLP014.mp3