Today we discuss how to use Amazon to sell your board game.
– Fulfillment by Amazon
– Amazon Marketplace
– Vendor Express
– Amazon Launchpad
– Getting Burned Stories
– Amazon Marketing Services
– Improving your search rankings
– Sales on Amazon
– Pricing on Amazon
– A+ Content
– VINE Reviews
– Ads on Amazon
Audio/Podcast Version: http://traffic.libsyn.com/theforbiddenlimb/BGBP059.mp3
Today we talk about social media and how we should use this in the board game industry. Specifically, here are some of the questions and topics:
- How should a game designer use social media?
- Which social media platforms should a game designer be using?
- How should a game publisher use social media?
- Which platforms should they use?
- Using social media as a phone book or for ease of contacting.
- What’s the wrong way to use social media?
- Are there other less traditional social media platforms we should be using?
- Are there any tools that help you more easily manage your social media accounts?
Today we attempt to define what a reference card is, which isn’t as easy as you may think, and then we pull them apart and figure out which games need them and how to design them clearly. Then we end with a Top 5 list of tips to make your reference card better. Here are some questions and topics we discuss:
- Which games do we wish had them that do not?
- Which games have them but don’t need them?
- Do we need one for each player?
- The psychological effect of having a reference card.
- Can a game be too simple to have a reference card?
- The cost of a reference card.
Top 5 Tips for Designing a Reference Card:
#5) No Walls of Text
#4) Use 1 Double-Sided Reference Card
#3) White Space is Your Friend
#2) Make Them Visually Distinct
#1) Use Symbols
Podcast/Audio Version: http://traffic.libsyn.com/theforbiddenlimb/BGBP057.mp3
Today we talk about designing and publishing games for a particular market. Here are some of the topics/questions we cover:
- What’s a target market?
- Which markets are commonly considered in the board game industry?
- Identifying the market that’s right for your game.
- Should I use elements to my game to fit a particular group of consumers?
- Do publishers have a specific market in mind when they are scouting games?
- How do things like ease of play and length of play factor into a market segment?
- Should I design a game for a specific market?
- Should designers put their target market on their sell sheet?
- Are there specific conventions where you’ll find publishers for specific markets?
Today we discuss licensed games and the specific challenges associated with making a game from them. If you are granted the rights to make a card game based in the Star Wars universe, how do you make a game around it? Or should you make the game first and try to acquire the license later? Here are some questions we answer:
- Should I design a game for a license?
- How much does it cost to get an intellectual property?
- Do you pay up-front or are there royalties or both?
- What does the schedule/deadlines look like?
- What impact does this have on your cash flow?
- How do you learn enough about the chosen universe?
- What kind of help can you expect from the licensor?
- Can you add to the universe?
- Are there any conventions that you should go to related to licensing?
Audio Podcast: http://traffic.libsyn.com/theforbiddenlimb/BGBP052.mp3
How do you find the right artist for the style of game you’re making? Commence discussion! Topics:
- Finding artists to fit your target market.
- Identifying market segments.
- Examples of illustrations or graphic design not fitting the game.
- Selecting images for the Star Trek Trading Card Game.
- What should I look for when requesting quotes?
- What kind of budget should I expect?
Audio/Podcast Link: http://traffic.libsyn.com/theforbiddenlimb/BGBP051.mp3
We take a stab at predicting how the industry will change in 2017.
- Legacy Games
- Quality Kickstarter Exodus
- Otherwise, Kickstarter Growth Continues
- Will Quality Go Up or Down?
- Company Mergers
- Component Diversification
- “Meeples with a Twist”
- Chipboard Constructs
- Display Games
- Unexpected Components
- Storytelling Games
- Deluxe Editions
- Game Exchange System
- Local Game Stores Evolve
- Increase in Import Games