How to Reach Your Core Audience at a Convention

Today we discuss how to reach your core audience at a convention. We specifically hit on these points:

  • Luring on the First Day
    • Promo Packs/Where to Sell Them
    • Coupon Books
  • To Do Lists
  • Banners/Advertisements
  • Other Ideas
  • Email Lists
  • Playtesting Upcoming Kickstarter Games
  • When to Send Con Updates
  • Kickstarter Campaigns during Cons

 

Audio/Podcast Version: http://traffic.libsyn.com/theforbiddenlimb/BGBP047.mp3

 

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How to Exhibit at a Major Con

This time we discuss about these topics around exhibiting at a major board game conventions:

  • When to pull the trigger?
    • Playtest Hall
    • Volunteer at another Booth
  • Booth shape and layout
  • Selling at a Con without a Booth
  • Copies Sold
  • Number of Volunteers Required
  • Banners and Signage
  • GenCon Pickup

Audio/Podcast Version: http://traffic.libsyn.com/theforbiddenlimb/BGBP046.mp3

 

 

 

Convention Booths

Here we talk about the convention tips we’ve learned over the years, such as:
– tools for running a booth
– good deals on signage for a booth or table
– traffic patterns
– booth tables, chairs, table runners
– options for taking credit cards
– vendor licenses
– booth cover
– health essentials

Podcast/Audio Version: http://traffic.libsyn.com/theforbiddenlimb/FLP024.mp3

Conventions, Booths, and Selling Your Design

Today the topic is getting ready for a convention from the perspective of someone playing games, publishing games, and designing games. How do you get your design in front of publishers? How do you get buzz going for a booth? What are the booth-goer “use cases”? How do you make the most of your convention? We discuss some of these options for getting people into your booth:

– signage
– promo cards
– advertising in convention guides
– coupon books
– contests
– t-shirts
– tournaments

Audio/Podcast Version: http://traffic.libsyn.com/theforbiddenlimb/FLP023.mp3