Target Markets

Today we talk about designing and publishing games for a particular market. Here are some of the topics/questions we cover:

  • What’s a target market?
  • Which markets are commonly considered in the board game industry?
  • Identifying the market that’s right for your game.
  • Should I use elements to my game to fit a particular group of consumers?
  • Do publishers have a specific market in mind when they are scouting games?
  • How do things like ease of play and length of play factor into a market segment?
  • Should I design a game for a specific market?
  • Should designers put their target market on their sell sheet?
  • Are there specific conventions where you’ll find publishers for specific markets?

Audio/Podcast: http://traffic.libsyn.com/theforbiddenlimb/BGBP056.mp3

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Top 7 Ways to Improve Your Playtest Feedback Quality

Here are our top 7 ways to improve your playtest feedback quality. If you want a spoiler, here’s the list!

  1. Ask negative leading questions. Trash/talk down your own game.
  2. Stay focused and interested in every word play testers say. Don’t defend anything. Don’t break their flow.
  3. Focus on problems and steer away from solutions.
  4. Ask about feelings.
  5. Explain what type of feedback you’re looking to get.
  6. Record audio.
  7. Get anonymous feedback at least once and late in the process.

Audio/Podcast Version:  http://traffic.libsyn.com/theforbiddenlimb/BGBP055.mp3

Resources

How (Not) to Make a How to Play Video

How-to-play videos are used more and more for designers to show potential publishers or playtesters their game and publishers after a game has been released to teach customers how to play them. This satirical episode gives tips on how NOT to make a how-to-play video. Here’s the gist of the tips we cover:

  • Prepare so you can keep it concise.
  • Keep it short. You don’t need to say every corner case, but make sure to cover any confusing ones.
  • Use consistent terminology.
  • Use at least two camera angles so it’s not just a talking head.
  • Layer in photos to help make your point and show examples.
  • Lighting is important! Light up your face with multiple lights at different angles so there are no shadows. (3-point lighting)
  • Light up your components to show them too, but with not glare. Don’t use sleeves if they add glare.
  • Use a microphone close to you for clear and consistent audio. Clean the audio afterwards.
  • Make it easy to find the video online.

Audio Version: http://traffic.libsyn.com/theforbiddenlimb/BGBP054.mp3

 

 

Designer Tools Galore

Today we go through a quick overview of each iteration of our design process from a tool perspective. We discuss which of these tools work well and which ones we’ve used in the past. We also cover some of the software we use to stay connected to our designer partners. See the list below of everything we mention!

Audiohttp://traffic.libsyn.com/theforbiddenlimb/BGBP053.mp3

Resources

Why Are So Many Licensed Games So Bad?

Today we discuss licensed games and the specific challenges associated with making a game from them. If you are granted the rights to make a card game based in the Star Wars universe, how do you make a game around it? Or should you make the game first and try to acquire the license later? Here are some questions we answer:

  • Should I design a game for a license?
  • How much does it cost to get an intellectual property?
  • Do you pay up-front or are there royalties or both?
  • What does the schedule/deadlines look like?
  • What impact does this have on your cash flow?
  • How do you learn enough about the chosen universe?
  • What kind of help can you expect from the licensor?
  • Can you add to the universe?
  • Are there any conventions that you should go to related to licensing?

Audio Podcast: http://traffic.libsyn.com/theforbiddenlimb/BGBP052.mp3

 

Matching Art to Your Game

How do you find the right artist for the style of game you’re making? Commence discussion! Topics:

  • Finding artists to fit your target market.
  • Identifying market segments.
  • Examples of illustrations or graphic design not fitting the game.
  • Selecting images for the Star Trek Trading Card Game.
  • What should I look for when requesting quotes?
  • What kind of budget should I expect?

Audio/Podcast Link: http://traffic.libsyn.com/theforbiddenlimb/BGBP051.mp3

Predictions for 2017

We take a stab at predicting how the industry will change in 2017.

  • Legacy Games
  • Quality Kickstarter Exodus
    • Otherwise, Kickstarter Growth Continues
    • Will Quality Go Up or Down?
  • Company Mergers
  • Component Diversification
    • “Meeples with a Twist”
    • Chipboard Constructs
    • Display Games
    • Unexpected Components
  • Storytelling Games
  • Deluxe Editions
  • Game Exchange System
  • Local Game Stores Evolve
  • Increase in Import Games

Audio/Podcast: http://traffic.libsyn.com/theforbiddenlimb/BGBP050.mp3